Marketing in a Digital Economy – Prof. Dr. Andrea Giuffredi-Kähr
Prerequisites:
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Enough time: Bachelor’s thesis 540 hours, Master’s thesis 900 hours
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Completion of the online literature research course by the University library (7th or 26th of November), book here
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Participation in introductory course on how to write a thesis offered by the chair: mid-June for spring and mid-December for fall
Scope:
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Bachelor’s thesis: 30 (+/- 3 pages)
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Master’s thesis: 40 (+/- 3 pages)
Application period:
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Spring: 15. - 30. April; start of thesis mid-June
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Fall: 15. - 31. October; start of thesis mid-December
You will receive an email within two weeks after the deadline stating whether you are accepted or not.
Topics:
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Propose a topic
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List of topics to choose from
Application process:
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Fill our application form available on the chair’s website
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Provide CV, transcript of records, information on attended marketing courses, information on software/programming knowledge (R, SPSS, Stata, Matlab, SAS, Python)
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If you want to propose a topic you also have to hand in a proposal max. 1 page (description of the topic, research question, research gap and why it is relevant)
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Confirmation that you will fulfill the prerequisites
For further information click here